The Content Trap: A Strategist’s Guide to Digital Change
By: Bharat Anand Reviewed By: Shelby Gobbo The Premise: The Content Trap: A Strategist’s Guide to Digital Change is written by Harvard Business School Professor of Strategy Bharat Anand. I’ve had the pleasure of sitting in one of Bharat Anand’s lectures, and as I was preparing for the case study on Schibsted, a media company owning […]
The Content Trap: A Strategist’s Guide to Digital Change Read More »